We Discover. We Import. We Distribute. You Sell.
Helping independent retailers, cafés, bakeries and food businesses stock products their customers won’t find in supermarkets.
Welcome to Goodness Goodies Distribution
Goodness Goodies Distribution is a specialist importer, distributor and wholesaler of vegan, free from confectionery and professional baking ingredients.
Since 2013, we’ve been helping independent businesses across the UK discover exciting products that offer something different from the mainstream.
Unlike many wholesalers, we don’t simply stock products that are already available everywhere else. We actively search for innovative brands from around the world, bringing unique confectionery and specialist ingredients to the UK market.
Our customers choose us because we help them offer products their customers haven’t seen before – creating excitement, encouraging repeat visits and giving shoppers another reason to support independent businesses.
Whether you own a coffee shop, farm shop, bakery, garden centre, museum, online store or independent retail business, we’re here to help you build a range that stands out.
What makes us different?
We work directly with manufacturers around the world to discover exciting brands and products that deserve a place in the UK market.
That means our customers gain access to products that are often unavailable through other wholesalers or supermarket supply chains.
When your customers discover something unique on your shelves, they’re far more likely to remember your business, recommend you to others and return to buy again.
We take the headache out of importing
Importing products isn’t easy.
It involves sourcing manufacturers, negotiating prices, organising freight,
managing customs paperwork, understanding food regulations, ensuring product compliance, paying duties and VAT, arranging warehousing and maintaining reliable stock levels.
That’s our job.
By working with Goodness Goodies Distribution, you receive all the benefits of importing without any of the complexity.
We’ve already done the hard work.
- We build relationships with manufacturers.
- We organise international shipping.
- We manage customs and compliance.
- We warehouse the products.
- We distribute throughout the UK.
- You simply order what you need, when you need it.
- No container quantities.
- No customs paperwork.
- No import risks.
- Just exciting products, ready for your shelves.
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1. We Discover
We travel, research and build relationships with innovative food brands from around the world.
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2. We Import
We manage international logistics, customs, compliance and shipping.
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3. We Warehouse
Products arrive at our UK warehouse, ready for quick dispatch.
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4. We Distribute
We deliver throughout the UK, making ordering simple and reliable.
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5. You Sell
Your customers discover exciting products they can’t easily buy elsewhere and have another reason to come back to your business.
Our Story
Goodness Goodies Distribution was founded in 2013 with one simple mission: to make great food accessible to everyone.
As demand for vegan and free from products grew, we saw that many independent businesses struggled to source innovative products without importing them directly.
We knew there was a better way.
By sourcing products from trusted manufacturers around the world and taking responsibility for the importing process, we could make exciting brands accessible to businesses of every size.
Over the years, we’ve grown from a specialist confectionery wholesaler into a trusted importer and distributor, supplying hundreds of businesses throughout the UK.
Today, we’re also bringing together the specialist baking ingredient expertise of Coco’s Pantry under the Goodness Goodies Distribution brand, allowing our customers to source both retail-ready products and professional baking ingredients from one trusted supplier.
Although our range continues to grow, one thing hasn’t changed: we’re still an independent, family-run business that believes in honest advice, personal service and building long-term relationships with our customers.
Who we supply
We’re proud to support businesses of all sizes, including:
- Independent Retailers
- Coffee Shops & Cafés
- Farm Shops
- Camp Sites
- Delicatessens
- Garden Centres
- Museums & Visitor Attractions
- Zero Waste & Refill Stores
- Commercial Bakeries
- Cake Manufacturers
- Dessert Businesses
- Online Retailers
- Food Manufacturers
Every recommendation we make is tailored to the type of business you run and the customers you serve.
What We Supply
Vegan & Free From Confectionery
Our carefully selected confectionery range includes innovative vegan, dairy-free and gluten-free products from leading brands around the world.
Popular categories include vegan marshmallows, chocolate, sweets, seasonal confectionery and café counter treats.
Professional Baking Ingredients
Through the integration of Coco’s Pantry, we’re expanding our range of specialist baking ingredients for commercial bakeries, cake makers, dessert businesses and food manufacturers.
From chocolate and cocoa products to inclusions, decorations and baking essentials, we’re becoming a trusted wholesale supplier for both finished products and production ingredients.
Brands We’re Proud to Represent
We work with carefully selected brands that share our passion for quality and innovation.
Some of the brands are difficult to source in the UK, giving our customers access to products that help them stand out from the competition.
We’re continually searching for the next exciting product that will delight your customers and support the growth of your business.
Why Businesses Choose
Goodness Goodies Distribution
- Established since 2013
- Specialist importer and distributor
- Unique brands sourced from around the world
- Vegan & free from specialists
- Professional baking ingredients
- Low minimum orders
- Friendly, knowledgeable service
- Fast UK distribution
- Helping independent businesses compete with larger retailers
Let’s Grow Together
Our purpose is simple.
We help independent businesses offer something different.
By sourcing innovative brands, managing the importing process and delivering products you won’t typically find in supermarkets, we give you more opportunities to delight your customers and encourage them to return again and again.
Whether you’re looking for exciting confectionery, specialist baking ingredients or a trusted wholesale partner, we’d love to help.
Let’s grow your business together.
Ready to Work With Us?
Learn how we support manufacturers, retailers, cafés and bakeries and open a trade account.